Bing Places and Apple Business: two more places customers find you

Customers also look for businesses in Bing and in Apple Maps. Each has an official place where owners can manage how the business appears.

Last checked: October 10, 2026 Sources: Microsoft and Apple About a 4 minute read

Bing Places for Business

What it is

Microsoft describes it as "a free online platform where businesses can create and manage their listings." Listings appear in Bing search results and Bing Maps.

Where to go

In October 2025 Microsoft moved the site from bingplaces.com to bing.com/forbusiness. Existing users are redirected when they sign in with their existing login, and existing listings were migrated to the new account.

Importing from Google

Microsoft says it improved how owners import listings from Google, and that the import keeps the business name, hours and contact details. It does not say how the import works or whether the two stay in sync afterward.

Apple Business (formerly Apple Business Connect)

New name

Apple's help page now says "Apple Business Connect is now Apple Business." If a guide or search result uses the old name, it means the same place.

What a location is

A location is a specific place your organization represents in Apple Maps. You can customize the place card, add photos, and promote new items or deals with showcases. Each location belongs to a brand.

Adding a location in Apple Business

Sign in with a user whose role can manage locations, then go to Brands, then Locations.
Choose Add Location, then Add single location. Enter the name and the address, and move the map pin if it sits on the wrong building.
Fill in the details. Apple asks for the default language, display name, primary category, status, phone number with country or region, hours and brand. A website or a Facebook, Instagram or TikTok page is optional.
Verify your organization. If this is your first location, you must verify your organization and send it to Apple for review. Apple's page gives no review time for this step.

Status is either Open or Opening Soon. For Opening Soon, the opening date can't be more than six months away.

If your place is already on Apple Maps

Add the existing location

Search for the name, select it from the results, and adjust the pin if needed. Apple says phone verification may be available for a location that already exists on Maps. The call goes to the number Apple has on record, and you then enter a four digit code.

If another organization manages it

You can request a transfer after adding it. Give a reason and supporting documents, such as a business license or utility bill. Apple says the review can take up to five business days. Make sure your email filters allow mail from all apple.com domains.

What these pages do not say

Bing: the steps and verification methods for claiming a listing. The Bing help page could not be read in full, so we left the steps out instead of guessing. Follow the instructions Bing shows when you sign in.
Bing: whether a listing imported from Google stays in sync with the original.
Apple: what a basic listing costs. The Apple Business guide also has a separate Ads on Maps section with budgets and billing, so check before turning on any promotion.
Apple: how long organization verification takes.

Not sure if you are listed? A Signals check looks for your business across public sources and tells you plainly what it did and did not find.

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