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When information is wrong
Someone suggested a change to your Google Business Profile. What now?
Anyone can suggest a correction to a Google Business Profile, and Google can also update one on its own. Here is what Google says happens, and what you can check.
What Google says
Anyone can suggest an edit
That includes customers and people who have never been to your business. You do not have to approve a suggestion for it to be sent.
"If you find something wrong with a Business Profile that you don't own or manage, you can suggest an edit."Google: Edit your Business Profile
Google can update your profile itself
If Google receives reports that your information is not accurate, it may change the profile. Google says you then get a notification and an alert in the Edit profile section.
"If we receive reports that your business info isn't accurate, we might update your profile."Google: Understand what happens to your Business Profile edits
Your own edits are reviewed too
When you change something, Google reviews it. Google says this usually takes up to 10 minutes, but can take up to 30 days. An edit shows as Accepted, Pending or Not approved, and Google may not approve a change it cannot confirm is accurate.
Google: Understand what happens to your Business Profile editsWhat you can check
- Sign in and look for alerts. Use the Google account that manages your profile and open Edit profile. Google says it puts an alert there when it updates your information.
- Compare the details to what is true today. Check the name, address, phone number, hours and website. These are the details most often changed or out of date.
- Correct anything that is wrong. Make the change in your profile and watch its status. If an edit is not approved, Google may allow an appeal.
- Check your other public pages. If your website and social pages show different details than your profile, the mismatch is easy to miss and can confuse customers.
Reported, not confirmed on Google's pages
A possible four day window
In September 2026, Search Engine Roundtable reported that Google updated its help text to say owners have 4 days to accept or reject some suggested edits. It also reported that Google may publish an edit if the owner does not respond and other public information, such as the business website, supports it.
We could not find that wording on the Google help pages we checked, so we are not presenting it as a rule. The practical takeaway is the same either way: check your notifications and email soon after a suggestion arrives.
Not sure what the public sees? A Signals check shows what public sources say about your business in one place, so a detail you did not change is easier to spot.
Check a business